Product Updates – April 2026

Kalum Kalum 04 May 2026

Filter the calendar and post lists by post type

We’ve fine-tuned the filters 👏🏻. Now each social shows its own post types so you can filter them easily, Twitter/X with Post and Poll, Instagram with Post, Stories, and Reel, and so on for each platform.

The checkbox says it all; it appears checked when all subtypes are selected, turns into a dash when only some are active, and disappears when none are selected. At a glance, you know what you’re seeing and what’s being left out.

LinkedIn and Instagram Reels now available in Looker Studio

You can now work with performance data from LinkedIn posts and Instagram Reels directly in Looker. You’ve got the full set of metrics, impressions, clicks, reactions, comments, shares, engagement rate, plus daily and cumulative views.

Looker Studio is only available on Advanced plans or higher.

Until now, if you wanted your YouTube videos on your SmartLink, you had to add them one by one. Not anymore 👏🏻

Now you can connect your YouTube channel or a specific playlist to your SmartLink page, and the videos will appear automatically. In the “Media” section, you’ll see a new button, “Add from YouTube,” as long as you have a channel connected to the brand. You can choose the full channel feed or a specific playlist. It shows the 15 most recent videos and refreshes every 4 hours.

Other important updates

Planner

  • Fixed HEIC image uploads: Resolved an issue when uploading .heic files in the Planner, depending on browser or operating system.

Analytics | Competitors

  • Cumulative indicators: Added an info icon to columns with cumulative metrics. Helps avoid confusing lifetime data with the selected date range.
  • Competitor filter update: New name-based filter in tables (general and posts). All are selected by default, and you can toggle them easily. The “Compare” button has been removed.

If you’ve got questions about your account or Metricool, check out our Help Center or hit us up in the chat.
Remember that you can always send your feedback, we really read it all! We use it to decide our next steps 👀

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