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Home / Social Media / Page 2
Social Media
Highlights
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- Social Media
- Social Media Studies
2024 Social Media Study: Trends and Comparisons to The 2023 Study
What’s trending on social media in 2024? Access our 2024 Social Media Study, revealing trends of 9 social media platforms, after analyzing over 1 million professional accounts and more than 33 million posts.Read more -
- Social Media
- Social Media Studies
2024 Short-Form Video Study: Comparing Shorts, Instagram Reels, Facebook Reels and TikTok Videos
In the 2024 Short-Form Video study, we analyzed thousands of short-form videos to reveal answers that arise when brands, social media managers, and agencies prepare their content strategy for social media. These are the questions we asked when preparing the annual short-form video study. From here, the ball is in your court to download the […]Read more -
- Social Media
The End of Twitter’s Era: ‘X’ Takes Over
Why did Musk implement X now? What changes has the network seen? What will the future of X look like? Read all about Twitter's rebrand here.Read more
Last posts by Facebook
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What are Facebook Stars?
Facebook Stars provide a unique monetization opportunity for creators. These virtual tokens can be purchased by fans and sent to creators as a form of appreciation, with each Star the equivalent of $0.01 USD. It’s available across different content types, including live broadcasts, on-demand videos, and Facebook Reels. Below, we will cover what Facebook Stars […]Read more -
How to Use Facebook Broadcast Channels to Cultivate Your FB Community
If you’ve heard on Instagram Broadcast Channels, Meta has launched this feature on Facebook as well. In this article learn how to use broadcast channels for your brand.Read more -
2024 Meta Business Suite Tutorial
Meta Business Suite, the network’s all-in-one marketing management platform helps brands and social media managers organize their Facebook and Instagram management in one place. Learn how to use it here!Read more
Last posts by Google Business Profile
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- Google Business Profile
- Metricool
How to Manage a Google Business Profile from Metricool
Connect your GBP with Metricool to manage your account with ease. Rather than publishing manually, switching between platforms, schedule, analyze, and manage all your social media profiles in one place.Read more -
- Google Business Profile
How to Optimize Your Google Business Profile in 6 Ways
Google Business Profile has become one of the most powerful tools when it comes to local SEO. That's why it is very important to keep your listing optimized. Do you want to know how? Read this article to find out.Read more -
- Google Business Profile
Google Business Profile Tutorial for Beginners
Learn about a complete tutorial on the Google Business Profile. We discuss how to set up your account, the features, and why your business should have a google business profile.Read more
Last posts by Instagram
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Guide to Instagram Broadcast Channels for Marketers and Creators
Broadcast channels are a feature that allows creators to create their own broadcast channels, stay connected with their audience, and share personal notes in a quick, easy way.Read more -
- Social Media
Trending Songs on Instagram Reels 2024
Here's how to find trending songs on Instagram Reels in 2024, to stay on top of the trends and boost your video's chances of virality.Read more -
How to Generate Leads on Instagram
Instagram is an impressive lead generation medium, allowing brands and creators to link their websites, attach forms, and increase brand awareness. Learn how to generate leads from Instagram in this guide.Read more
Last posts by LinkedIn
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How to Increase LinkedIn Engagement
Boosting engagement on LinkedIn is key to growing your professional reputation, influence, and visibility. As the go-to platform for career networking, LinkedIn offers unique ways to connect with others in your industry. Strong engagement shows that your content resonates, helping to expand your reach, build credibility, and unlock new professional opportunities. In this guide, we’ll […]Read more -
- News
LinkedIn is Training AI Models on User Data
LinkedIn is currently training AI models from user data, for generative AI features. Users can opt-out of this option by changing their data privacy settings and submitting a data processing objection form. Learn more about it here.Read more -
- News
LinkedIn Lauches Premium Company Page
LinkedIn unveils premium company pages to enhance business visibility and engagement. LinkedIn has introduced new and improved Premium Company Pages. These new features aim to provide companies with enhanced tools for businesses on the app setting a new standard for professional networking. What’s New with Premium Company Pages? LinkedIn’s Premium Company Pages are designed to […]Read more
Last posts by Pinterest
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- Analytics
Pinterest Analytics: How to Measure Your Pin Results
Analytics are key to organically scaling your social media accounts. This article dives into using Pinterest analytics to measure the impact of your Pins, to continue improving your strategies.Read more -
What’s Trending on Pinterest? Hottest Autumn Pinterest Trends in 2024
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Learn 5 Pinterest trends that are working in 2024.Read more -
- Online advertising
How to Advertise on Pinterest: 2024 Guide
This comprehensive guide walks you through how to advertise on Pinterest starting with campaign objectives and formats to building out your campaign. This guide will prepare you to optimize your marketing strategy and win visibility on the network.Read more
Last posts by Threads
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- News
- Threads
20 Photo Carousels Arrive on Threads
In August 2024, Instagram announced the extended carousel limits, allowing users to add up to 20 images or videos. Following suit, Threads has just added this same limit. Read how it works here.Read more -
- Threads
How to Grow on Threads: 9 Marketing Tips for Success
How can your brand grow its presence on Threads? Utilizing Thread’s native features as well as Metricool’s capabilities is the perfect recipe for scaling your business’s Threads growth. Find 9 ways to maximize your efforts on Threads.Read more -
- News
- Threads
Meta’s Threads Reaches 200 M Users
Instagram Threads, Meta's newest social media platform, has reached a milestone of 200 M users. In just over a year, Threads has grown to become a community of creativity and connection.Read more
Last posts by TikTok
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- TikTok
How The TikTok Algorithm Works in 2024
Have you ever wondered how the TikTok algorithm works in 2023? Read this article, and take away key tips to better rank your videos.Read more -
- TikTok
How to Monetize Your TikTok Account in 2024
How can you generate revenue from your TikTok content? Discover nine ways to profit from your TikTok account, regardless of your account size.Read more -
- TikTok
TikTok SEO Guide 2024
Learn how to rank better in search results and watch your TikTok videos excel, using TikTok SEO strategies.Read more
Last posts by Twitch
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- Twitch
Stories Arrive to Twitch
The streaming platform, Twitch, has incorporated the Stories feature into its mobile app. Read about it here!Read more -
- Twitch
How to Analyze Your Twitch Competitors
Analyzing your competition on Twitch is key if you want to keep growing. Find out how to analyze your Twitch competitors with Metricool.Read more -
- Social Media
- Twitch
Kick Streaming Platform, Twitch’s New Competitor
Have you heard of Kick? This new streaming platform has emerged, and has thus far has received mixed reviews. Read about it here!Read more
Last posts by Twitter
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- News
X’s (Twitter) New Data Policy Sparks Controversy Over AI Training and User Privacy
X, the platform formerly known as Twitter, is facing growing backlash after announcing significant updates to its terms of service, which will take effect on November 15, 2024. The controversial change involves the platform’s expanded rights to use user-generated content for training artificial intelligence (AI) models. This shift has raised serious concerns about privacy, intellectual […]Read more -
- News
X (Twitter) Announces Changes to Block Feature
X, the social media platform formerly known as Twitter, is making waves with a significant modification to its blocking feature, which will redefine user interactions on the platform. Announced by X Engineering and confirmed by CEO Elon Musk, the new functionality allows users who have been blocked to view the public posts of their blockers […]Read more -
What is X (Formerly Twitter)?
X, formerly known as Twitter, has evolved into a dynamic microblogging platform that connects millions of users worldwide. Launched in 2006, it quickly became a go-to space for real-time information sharing, allowing users to express themselves through concise posts of up to 280 characters. With a user base exceeding 245 million daily active users, X […]Read more
Last posts by YouTube
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- YouTube
How to Go Viral on YouTube
Going viral on YouTube is a goal many content creators and social media managers aspire to achieve. While there’s no guaranteed formula for viral success, understanding the platform’s algorithm and implementing effective strategies can significantly increase your chances. Below, you’ll learn what going viral means specifically for YouTube, how to leverage the algorithm to your […]Read more -
- YouTube
YouTube Video and Image Sizes in 2024
Creating visually appealing and high-quality content on YouTube requires a solid understanding of the platform’s video and image size requirements. Below, we’ll explore the recommended sizes, dimensions, and resolutions for YouTube videos and images in 2024, along with some best practices to help you enhance your channel’s visual appeal and grow your viewership. YouTube Video […]Read more -
- News
- YouTube
New Features are Rolling out On YouTube Shorts
YouTube is tapping into their creative side for their Shorts option. They have recently announced that there will be some new features rolling out that will help users personalize their shorts on YouTube.Read more
All post
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- Online advertising
- TikTok
The Essential 2024 TikTok Advertising Guide for Businesses and Creators
TikTok offers a variety of advertising formats, placements, and objectives for brands to maximize their exposure and engagement on the network. This essential guide walks you through every part of TikTok ads to build a successful advertising strategy.Read more -
How to Increase LinkedIn Engagement
Boosting engagement on LinkedIn is key to growing your professional reputation, influence, and visibility. As the go-to platform for career networking, LinkedIn offers unique ways to connect with others in your industry. Strong engagement shows that your content resonates, helping to expand your reach, build credibility, and unlock new professional opportunities. In this guide, we’ll […]Read more -
- TikTok
TikTok Academies for Marketers, Agencies, and Creators
What would a TikTok training look like? The answer is TikTok Academy, the network’s educational resource for marketers, agencies, and creators. View the different academy offerings and descriptions here.Read more -
- Dictionary
- Social Media
Build Brand Awareness on Social Media
Building brand awareness on social media requires a consistent presence that reflects your unique identity and values while effectively engaging your target audience. By creating valuable content, optimizing your profiles, and launching targeted awareness campaigns, you can enhance your brand's visibility and foster lasting connections with potential customers.Read more -
- Analytics
- Social Media
How to Perform Social Media SWOT Analysis
A SWOT analysis is a powerful framework used to evaluate the strengths, weaknesses, opportunities, and threats of a business or strategy. This structured framework allows you to break down your social media efforts into Strengths, Weaknesses, Opportunities, and Threats, giving you a clear picture of where you stand and where to focus next. When applied […]Read more -
Guide to Instagram Broadcast Channels for Marketers and Creators
Broadcast channels are a feature that allows creators to create their own broadcast channels, stay connected with their audience, and share personal notes in a quick, easy way.Read more -
- Social Media
How to Create an Effective Social Media Marketing Budget: A Comprehensive Guide
A social media budget is a financial roadmap that outlines how much a company plans to invest in its social media marketing activities. Typically organized on an annual or quarterly basis, this budget covers everything from content creation and advertising to software, personnel, and customer service. A well-structured social media budget ensures that a brand […]Read more -
- News
X’s (Twitter) New Data Policy Sparks Controversy Over AI Training and User Privacy
X, the platform formerly known as Twitter, is facing growing backlash after announcing significant updates to its terms of service, which will take effect on November 15, 2024. The controversial change involves the platform’s expanded rights to use user-generated content for training artificial intelligence (AI) models. This shift has raised serious concerns about privacy, intellectual […]Read more -
- Social Media
How to Conduct a Social Media Audit + FREE Audit Template
In the fast-paced world of digital marketing, social media has evolved from a simple communication tool to a powerful, and oftentimes necessary, business asset. With billions of active users engaging daily, social platforms present businesses with unmatched opportunities to grow their audience, strengthen their brand presence, and drive key objectives. Yet, success on social media […]Read more -
- News
LinkedIn is Training AI Models on User Data
LinkedIn is currently training AI models from user data, for generative AI features. Users can opt-out of this option by changing their data privacy settings and submitting a data processing objection form. Learn more about it here.Read more -
- News
X (Twitter) Announces Changes to Block Feature
X, the social media platform formerly known as Twitter, is making waves with a significant modification to its blocking feature, which will redefine user interactions on the platform. Announced by X Engineering and confirmed by CEO Elon Musk, the new functionality allows users who have been blocked to view the public posts of their blockers […]Read more -
- Social Media
How to Post on Multiple Social Media Platforms At Once
Manually posting to multiple social media platforms is a hassle. Learn how to post on multiple social media platforms at once to save time and optimize your day-to-day workflows.Read more -
- Social Media
Trending Songs on Instagram Reels 2024
Here's how to find trending songs on Instagram Reels in 2024, to stay on top of the trends and boost your video's chances of virality.Read more -
What’s Trending on Pinterest? Hottest Autumn Pinterest Trends in 2024
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Learn 5 Pinterest trends that are working in 2024.Read more -
- TikTok
TikTok Content Strategy Guide 2024
How can you create a TikTok content strategy? Follow this guide to build the foundations for what content you publish on the app to improve your marketing strategies.Read more