Instagram has reached incredible numbers these days, being one of the favorite social media platforms of Generation Z. There are 800 million users active on Instagram every day which increases its popularity even more. Instagram is a great place where you can build your brand and bring more followers to your account. What is more, you can use Instagram to increase your sales even more than before. But, how do you use Instagram as a powerful branding channel? There are a lot of marketing strategies available on the market, but there are just a few which can really bring results. In comparison to Facebook and Twitter, which are already oversaturated, Instagram still has a lot to offer. So, keep reading this article and learn what you need to do to increase your competitive advantage using this social media platform.