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Social Media
Highlights
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MasterClassSocial Media
[MASTERCLASS] Inside the Consumer Mind: Psychological Cues That Drive Action
Ever wonder why some brands just feel magnetic on social media? Nike doesn’t just sell running shoes. It sells a mindset, a culture, and the belief that anyone can be an athlete. That’s how powerful psychology is: when brands invite people to buy into an identity rather than a product.Read more -
Social MediaSocial Media Studies
Social Media Study 2026: Trends, Real Data and Formats That Work
What’s trending on social media in 2026? Dive into Metricool's 2026 Social Media Study, that analyzed over 1 million accounts, 39 million posts, across 10 platforms.Read more
Last posts by Bluesky
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Bluesky
Bluesky Content Ideas for Social Media Managers
We know the story, when you imagined yourself as a social media manager, it was only with your favorite platform in mind, right? Now that you’ve started the position, there seems to be a constant stream of new platforms to adapt to, right? We understand, and we’re here to help with content ideas for Bluesky, […]Read more -
Bluesky
Bluesky Monetization Guide: How Creators Can Make Money
Bluesky’s mission to brighten up the social media landscape is in full swing, with many creators now making the switch from other microblogging platforms. Whether this is you, or you’re simply adding this latest channel to your social media repertoire, you may have found yourself wondering how to make money on Bluesky. Can you make […]Read more -
BlueskyMetricool
How to Schedule Bluesky Social Posts with Metricool
Bluesky Social is growing as a platform for genuine conversations, but it doesn’t include built-in scheduling. With Metricool, you can plan posts in advance, publish at the right times, and use analytics to refine your strategy.Read more
Last posts by Facebook
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Facebook
How to Grow on Facebook in 2026
Facebook growth isn’t about posting more it’s about posting with a purpose. Discover practical tips, and tools to help your page thrive in 2026.Read more -
Facebook
Build a Facebook Marketing Strategy 2026
Want to improve your brand's Facebook profile but don't know how? We got you covered! Follow this complete guide to take your Facebook marketing strategy from zero to hero.Read more -
Facebook
How to Monetize Facebook in 2026: A Complete Creator’s Guide
Monetizing Facebook in 2025 offers more options, from in-stream ads to fan subscriptions and branded content. This guide covers how each feature works, requirements, and tips to build a strategy that fits your content or business.Read more
Last posts by Google Business Profile
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Google Business Profile
How to Optimize Your Google My Business Profile
Your Google My Business Profile is an easy way to get discovered by local customers. Learn how to optimize it and turn searches into real results.Read more -
Google Business ProfileMetricool
How to Manage a Google Business Profile from Metricool
Connect your GBP with Metricool to manage your account with ease. Rather than publishing manually, switching between platforms, schedule, analyze, and manage all your social media profiles in one place.Read more -
Google Business Profile
Google Business Profile Tutorial for Beginners
Learn about a complete tutorial on the Google Business Profile. We discuss how to set up your account, the features, and why your business should have a google business profile.Read more
Last posts by Instagram
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Instagram
5 Current Instagram Trends for Social Media Managers in 2026
Competition for attention is higher, reach is harder to achieve, and not all formats perform the same. In this context, understanding what works on Instagram means going beyond intuition and relying on data. The Metricool Social Media Study included an Instagram trends report, where we analyzed the performance of more than 15 million Instagram posts […]Read more -
Instagram
The Ads Alternative: 2026 Guide to Boosting Instagram Posts
Want to create ads on Instagram and Facebook, but don’t want to go through the campaign creation process? Learn how to boost Instagram posts, creating ads in seconds. While you can do this through the Instagram app or with Meta Business Suite, Metricool also offers boosting posts for Facebook and Instagram.Read more -
Instagram
Instagram’s Auto Scroll for Reels: Swipe No More!
Instagram's UX update lets select users auto scroll through Reels with a simple toggle. Let's see what creators need to keep in mind.Read more
Last posts by LinkedIn
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Content MarketingLinkedIn
LinkedIn Content Ideas for: 577,180 Posts Analyzed
Although LinkedIn has been around for a long time now, its recent boom can make it feel like a new platform. Once used almost exclusively for job-hunting purposes, it’s now another avenue for spreading your creative wings with engaging content. Our 2025 LinkedIn study showed increases in clicks (28%) and interactions (24%) when compared to […]Read more -
LinkedIn
Do Hashtags Work on LinkedIn? Yes, Here’s How
Hashtags are surrounded by controversy. Here you will learn everything you need to know about hashtags on LinkedIn.Read more -
LinkedIn
2025 LinkedIn Trends: Content Formats and Trending Topics For Growth
We’ve studied the platform to find 8 current LinkedIn trends that will help you grow this year, as well as trending topics you need to get involved in.Read more
Last posts by Pinterest
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Pinterest
How to Use Pinterest: A Complete Tutorial
Pinterest isn’t just for DIY enthusiasts or fashion inspo. It's a valuable tool for anyone wanting to expand their digital footprint. Learn how to use Pinterest in 2025 with our comprehensive guide.Read more -
Pinterest
Pinterest Affiliate Marketing Guide
Pinterest affiliate marketing allows affiliates to promote their products and share their links via pins and boards. Learn how it works here!Read more -
Pinterest
How to Make Money with Pinterest in 2026: 3 Steps to Monetize & Earn
Looking to make money on Pinterest? In this guide, you’ll learn how to set up your business account, design engaging Pins, and use affiliate marketing to earn passive income.Read more
Last posts by Threads
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Threads
How Does The Threads Algorithm Work?
While the Threads platform and algorithm continue to expand, here's how the Threads algorithm is working and what we can expect in the future.Read more -
Threads
2026 Threads Marketing Guide for Businesses and Creators
Threads is a unique social media platform, that combines the nostalgia of “old Twitter” with Meta’s clean branding. Learn how to market your brand on this network to foster a community and grow brand awareness.Read more -
NewsThreads
How to DM Someone on Threads [Latest Features]
DMs on Threads? From now on: yes! Threads has its own inbox, fully separate from Instagram DMs. Here’s what you need to know.Read more
Last posts by TikTok
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TikTok
Trending Songs on TikTok Right Now: Updated Weekly!
Here's a look at the top 10 trending songs on TikTok and how you might use them for your brand's content.Read more -
TikTok
Trending TikTok Songs of the Week in Australia | February 2, 2026
TikTok sounds move fast, and the right song can make or break your reach. Here are the trending TikTok songs in Australia this week, plus how creators are using them to stand out and how you can act on trends before they fade.Read more -
Social MediaTikTok
Lemon8 After the TikTok U.S. Deal: What to Know
Everything you need to know about Lemon8, the lifestyle app focused on aesthetic and inspirational content, and how it compares to other social media networks.Read more
Last posts by Twitch
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Twitch
How You Can Earn Money on Twitch Today
So, you’ve spent many countless hours leveling up your skills, racking up achievements and really have a good thing going. Now you’re ready to take your streaming to the top and join the streamers making $thousands$. Twitch users earn money through donations, subscriptions, sponsorships and programs offered by the platform. Let’s get you on your […]Read more -
NewsTwitch
Watch NASA’s First Ever Twitch Stream from Space
NASA expands its reach on Twitch, connecting with the young and curious in its first-ever live stream from the International Space Center.Read more -
Twitch
Stories Arrive to Twitch
The streaming platform, Twitch, has incorporated the Stories feature into its mobile app. Read about it here!Read more
Last posts by Twitter
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Twitter
X-Twitter Tutorial 2026
Wondering how to use X in 2026? This guide breaks down the core features, tips for browsing, and how Metricool can simplify account management for brands and businesses.Read more -
Twitter
How to Grow on X in 2026: Tips and Tricks
Despite X’s ample changes in the past few years, this platform has ample opportunities for brands to cultivate a community, gain trusting users, and generate leads. Find 10 strategies to help grow your X account in 2026.Read more -
AnalyticsTwitter
X (Twitter) Analytics in 2026
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.Read more
Last posts by YouTube
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Online advertisingYouTube
2026 YouTube Ads Strategy Guide
How can you advertise on YouTube? Learn how to use Google Ads and Metricool to implement your YouTube ads strategy and win conversions through your videos.Read more -
YouTube
YouTube Affiliate Marketing Guide 2026
So you're here to learn more about affiliate marketing on YouTube. Learn how affiliate marketing works on this platform, and how to get started.Read more -
YouTube
How to Download YouTube Shorts: A Complete Guide for 2026
If you want to keep your Shorts content safe and downloaded to your most used devices, here’s the guide. Download your short videos from YouTube to Android, iOS and PC.Read more
All post
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Social Media
What is Gander Social? Canada’s New Homegrown Social Media Platform
Gander Social is looking to change how we connect online by prioritizing transparency, data protection, and local relevance. The platform is still in development, but early features are already focused on creating a healthier, more grounded digital space.Read more -
FacebookNews
Facebook Reels Algorithm Change: What Creators Need to Know
Meta’s latest Facebook algorithm change focuses on personalization, giving users control over Reels. Here’s how creators can adapt, stay relevant, and maximize reach.Read more -
Bluesky
Bluesky Monetization Guide: How Creators Can Make Money
Bluesky’s mission to brighten up the social media landscape is in full swing, with many creators now making the switch from other microblogging platforms. Whether this is you, or you’re simply adding this latest channel to your social media repertoire, you may have found yourself wondering how to make money on Bluesky. Can you make […]Read more -
Content MarketingSocial Media
Storytelling Marketing in Social Media
Storytelling on social media helps brands connect with audiences in meaningful ways. By sharing authentic stories, you can engage, inspire, and make your content memorable across any platform.Read more -
AI MarketingTikTok
TikTok’s AI Alive: From Images to Video in 5 Steps
TikTok’s AI Alive turns your images into videos in seconds. Here’s everything you need to know about this smart new feature.Read more -
Content MarketingSocial Media
Micro Content in Marketing: What It Is and How to Use It
Micro content is short, engaging content designed to grab attention quickly and keep your audience interested. From social posts and short videos to email lines and quick stats, read about how it helps drive traffic and interactions across all your channels.Read more -
TikTok
How Long Can TikTok Videos Be? 2025 Limits and Guidelines
TikTok usage continues to grow in 2025, with our short video study showing a 129% increase in accounts. If you’re one of these people who have joined the platform this year, you may be wondering how long TikTok videos can be. To succeed in 2025, you need to understand the maximum limit, the ideal length, […]Read more -
Content MarketingSocial Media
2026 Australia Social Media Manager Calendar
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2026 Australia calendar for social media managers!Read more -
Social Media
Your 2026 UK Social Media Calendar: Seize Every Content Opportunity
Social media planning is a must for brands, creators, and entrepreneurs going into 2026. As competition in the social sphere continues to grow, consistency is what will set your account apart and increase the effectiveness of your content. This is where following a roadmap will make the difference. No more scrambling for last-minute ideas; you […]Read more -
NewsTikTok
TikTok Rolls Out AI Trend Insights in Creator Tools
TikTok is giving its creators a fresh dose of (AI-powered) inspiration. Inside the TikTok creator analytics tab, you’ll now find trending topics, popular search terms, and even demographic data; all based on the content you already post. These new TikTok creator insights can be your backup plan if you run out of content ideas. What […]Read more -
Social Media
2026 US Calendar for Social Media Managers
When it comes to planning social media content for the year, having a calendar at your disposal is crucial. Download Metricool's 2026 US social media calendar to have peace of mind when scheduling and planning.Read more -
Content MarketingSocial Media
2026 Canada Calendar for Social Media Managers
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2026 Canada calendar for social media managers!Read more -
Content MarketingSocial Media
2025 Canada Calendar for Social Media Managers
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2025 Canada calendar for social media managers!Read more -
Content MarketingSocial Media
How to Create a Resume for Social Media Managers: Tips & Tricks
The job market is competitive, and standing out as a social media manager needs more than a resume that just your work history. Recruiters want to see creativity, strategic thinking, and adaptability all in one document. Social media management has grown beyond posting content. Today, it’s about building communities, staying ahead of trends, and proving […]Read more -
Social Media
The Complete Social Media Manager’s Guide
Managing social media today goes way beyond posting a photo or sharing a tweet. It’s about building a brand’s presence, connecting with people, and keeping a finger on the pulse of what your audience cares about. Social media managers juggle a mix of roles every day: writing content, planning campaigns, talking with followers, and digging […]Read more