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Social Media
Highlights
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MasterClassSocial Media
[MASTERCLASS] Inside the Consumer Mind: Psychological Cues That Drive Action
Ever wonder why some brands just feel magnetic on social media? Nike doesn’t just sell running shoes. It sells a mindset, a culture, and the belief that anyone can be an athlete. That’s how powerful psychology is: when brands invite people to buy into an identity rather than a product.Read more -
Social MediaSocial Media Studies
Social Media Study 2026: Trends, Real Data and Formats That Work
What’s trending on social media in 2026? Dive into Metricool's 2026 Social Media Study, that analyzed over 1 million accounts, 39 million posts, across 10 platforms.Read more
Last posts by Bluesky
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Bluesky
Bluesky Content Ideas for Social Media Managers
We know the story, when you imagined yourself as a social media manager, it was only with your favorite platform in mind, right? Now that you’ve started the position, there seems to be a constant stream of new platforms to adapt to, right? We understand, and we’re here to help with content ideas for Bluesky, […]Read more -
Bluesky
Bluesky Monetization Guide: How Creators Can Make Money
Bluesky’s mission to brighten up the social media landscape is in full swing, with many creators now making the switch from other microblogging platforms. Whether this is you, or you’re simply adding this latest channel to your social media repertoire, you may have found yourself wondering how to make money on Bluesky. Can you make […]Read more -
BlueskyMetricool
How to Schedule Bluesky Social Posts with Metricool
Bluesky Social is growing as a platform for genuine conversations, but it doesn’t include built-in scheduling. With Metricool, you can plan posts in advance, publish at the right times, and use analytics to refine your strategy.Read more
Last posts by Facebook
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Facebook
How to Grow on Facebook in 2026
Facebook growth isn’t about posting more it’s about posting with a purpose. Discover practical tips, and tools to help your page thrive in 2026.Read more -
Facebook
Build a Facebook Marketing Strategy 2026
Want to improve your brand's Facebook profile but don't know how? We got you covered! Follow this complete guide to take your Facebook marketing strategy from zero to hero.Read more -
Facebook
How to Monetize Facebook in 2026: A Complete Creator’s Guide
Monetizing Facebook in 2025 offers more options, from in-stream ads to fan subscriptions and branded content. This guide covers how each feature works, requirements, and tips to build a strategy that fits your content or business.Read more
Last posts by Google Business Profile
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Google Business Profile
How to Optimize Your Google My Business Profile
Your Google My Business Profile is an easy way to get discovered by local customers. Learn how to optimize it and turn searches into real results.Read more -
Google Business ProfileMetricool
How to Manage a Google Business Profile from Metricool
Connect your GBP with Metricool to manage your account with ease. Rather than publishing manually, switching between platforms, schedule, analyze, and manage all your social media profiles in one place.Read more -
Google Business Profile
Google Business Profile Tutorial for Beginners
Learn about a complete tutorial on the Google Business Profile. We discuss how to set up your account, the features, and why your business should have a google business profile.Read more
Last posts by Instagram
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Instagram
5 Current Instagram Trends for Social Media Managers in 2026
Competition for attention is higher, reach is harder to achieve, and not all formats perform the same. In this context, understanding what works on Instagram means going beyond intuition and relying on data. The Metricool Social Media Study included an Instagram trends report, where we analyzed the performance of more than 15 million Instagram posts […]Read more -
Instagram
The Ads Alternative: 2026 Guide to Boosting Instagram Posts
Want to create ads on Instagram and Facebook, but don’t want to go through the campaign creation process? Learn how to boost Instagram posts, creating ads in seconds. While you can do this through the Instagram app or with Meta Business Suite, Metricool also offers boosting posts for Facebook and Instagram.Read more -
Instagram
Instagram’s Auto Scroll for Reels: Swipe No More!
Instagram's UX update lets select users auto scroll through Reels with a simple toggle. Let's see what creators need to keep in mind.Read more
Last posts by LinkedIn
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Content MarketingLinkedIn
LinkedIn Content Ideas for: 577,180 Posts Analyzed
Although LinkedIn has been around for a long time now, its recent boom can make it feel like a new platform. Once used almost exclusively for job-hunting purposes, it’s now another avenue for spreading your creative wings with engaging content. Our 2025 LinkedIn study showed increases in clicks (28%) and interactions (24%) when compared to […]Read more -
LinkedIn
Do Hashtags Work on LinkedIn? Yes, Here’s How
Hashtags are surrounded by controversy. Here you will learn everything you need to know about hashtags on LinkedIn.Read more -
LinkedIn
2025 LinkedIn Trends: Content Formats and Trending Topics For Growth
We’ve studied the platform to find 8 current LinkedIn trends that will help you grow this year, as well as trending topics you need to get involved in.Read more
Last posts by Pinterest
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Pinterest
How to Use Pinterest: A Complete Tutorial
Pinterest isn’t just for DIY enthusiasts or fashion inspo. It's a valuable tool for anyone wanting to expand their digital footprint. Learn how to use Pinterest in 2025 with our comprehensive guide.Read more -
Pinterest
Pinterest Affiliate Marketing Guide
Pinterest affiliate marketing allows affiliates to promote their products and share their links via pins and boards. Learn how it works here!Read more -
Pinterest
How to Make Money with Pinterest in 2026: 3 Steps to Monetize & Earn
Looking to make money on Pinterest? In this guide, you’ll learn how to set up your business account, design engaging Pins, and use affiliate marketing to earn passive income.Read more
Last posts by Threads
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Threads
How Does The Threads Algorithm Work?
While the Threads platform and algorithm continue to expand, here's how the Threads algorithm is working and what we can expect in the future.Read more -
Threads
2026 Threads Marketing Guide for Businesses and Creators
Threads is a unique social media platform, that combines the nostalgia of “old Twitter” with Meta’s clean branding. Learn how to market your brand on this network to foster a community and grow brand awareness.Read more -
NewsThreads
How to DM Someone on Threads [Latest Features]
DMs on Threads? From now on: yes! Threads has its own inbox, fully separate from Instagram DMs. Here’s what you need to know.Read more
Last posts by TikTok
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TikTok
Trending Songs on TikTok Right Now: Updated Weekly!
Here's a look at the top 10 trending songs on TikTok and how you might use them for your brand's content.Read more -
TikTok
Trending TikTok Songs of the Week in Australia | February 2, 2026
TikTok sounds move fast, and the right song can make or break your reach. Here are the trending TikTok songs in Australia this week, plus how creators are using them to stand out and how you can act on trends before they fade.Read more -
Social MediaTikTok
Lemon8 After the TikTok U.S. Deal: What to Know
Everything you need to know about Lemon8, the lifestyle app focused on aesthetic and inspirational content, and how it compares to other social media networks.Read more
Last posts by Twitch
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Twitch
How You Can Earn Money on Twitch Today
So, you’ve spent many countless hours leveling up your skills, racking up achievements and really have a good thing going. Now you’re ready to take your streaming to the top and join the streamers making $thousands$. Twitch users earn money through donations, subscriptions, sponsorships and programs offered by the platform. Let’s get you on your […]Read more -
NewsTwitch
Watch NASA’s First Ever Twitch Stream from Space
NASA expands its reach on Twitch, connecting with the young and curious in its first-ever live stream from the International Space Center.Read more -
Twitch
Stories Arrive to Twitch
The streaming platform, Twitch, has incorporated the Stories feature into its mobile app. Read about it here!Read more
Last posts by Twitter
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Twitter
X-Twitter Tutorial 2026
Wondering how to use X in 2026? This guide breaks down the core features, tips for browsing, and how Metricool can simplify account management for brands and businesses.Read more -
Twitter
How to Grow on X in 2026: Tips and Tricks
Despite X’s ample changes in the past few years, this platform has ample opportunities for brands to cultivate a community, gain trusting users, and generate leads. Find 10 strategies to help grow your X account in 2026.Read more -
AnalyticsTwitter
X (Twitter) Analytics in 2026
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.Read more
Last posts by YouTube
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Online advertisingYouTube
2026 YouTube Ads Strategy Guide
How can you advertise on YouTube? Learn how to use Google Ads and Metricool to implement your YouTube ads strategy and win conversions through your videos.Read more -
YouTube
YouTube Affiliate Marketing Guide 2026
So you're here to learn more about affiliate marketing on YouTube. Learn how affiliate marketing works on this platform, and how to get started.Read more -
YouTube
How to Download YouTube Shorts: A Complete Guide for 2026
If you want to keep your Shorts content safe and downloaded to your most used devices, here’s the guide. Download your short videos from YouTube to Android, iOS and PC.Read more
All post
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TikTok
How to Optimize Your TikTok Profile
How can you optimize your TikTok profile? Find six ways to improve your profile visits, engagement, and recognition. These actionable recommendations can help leverage your SEO rankings, brand awareness, and website traffic.Read more -
Content MarketingSocial Media
Social Media Risk Management Guide for Brands and Businesses
With billions of users actively engaging on various social media platforms, the potential for brand exposure is more possible than ever. However, this visibility comes with inherent risks that can jeopardize a brand’s reputation and operational stability. Social media risk management is a vital practice that involves assessing these risks and implementing strategies to mitigate […]Read more -
Content MarketingSocial Media
7 Black Friday Social Media Posts Ideas Any Business Can Use In 2024
Discover effective Black Friday social media post ideas to boost engagement, drive sales, and build stronger brand connections. From influencer partnerships and viral TikTok trends to values-driven campaigns, learn strategies to make your Black Friday social media posts stand out and maximize your reach.Read more -
Content MarketingSocial Media
How to Manage Multiple Social Media Platforms
How can you successfully manage multiple social media platforms? This guide walks you through 7 steps to managing multiple platforms, for an organized, structured management system.Read more -
TikTok
Guide to TikTok’s Creative Center for Marketers and Creators
The TikTok Creative Center is the network’s site for education, trends, and tips. Marketers and creators can capitalize on this free site to understand how to improve their organic and paid content.Read more -
Social Media
How to Set and Track SMART Social Media Goals [+ Free Template]
Social media has transformed from a simple platform for connection into a vital tool for brand growth, customer engagement, and revenue generation. To truly leverage its power, it’s essential to set clear, achievable goals that support your broader business objectives. That’s where the SMART framework—Specific, Measurable, Achievable, Relevant, and Time-bound—becomes invaluable, providing a structured approach […]Read more -
LinkedIn
How to Increase LinkedIn Engagement
Boosting engagement on LinkedIn is key to growing your professional reputation, influence, and visibility. As the go-to platform for career networking, LinkedIn offers unique ways to connect with others in your industry. Strong engagement shows that your content resonates, helping to expand your reach, build credibility, and unlock new professional opportunities. In this guide, we’ll […]Read more -
TikTok
TikTok Academies for Marketers, Agencies, and Creators
What would a TikTok training look like? The answer is TikTok Academy, the network’s educational resource for marketers, agencies, and creators. View the different academy offerings and descriptions here.Read more -
AnalyticsSocial Media
How to Perform Social Media SWOT Analysis
A SWOT analysis is a powerful framework used to evaluate the strengths, weaknesses, opportunities, and threats of a business or strategy. This structured framework allows you to break down your social media efforts into Strengths, Weaknesses, Opportunities, and Threats, giving you a clear picture of where you stand and where to focus next. When applied […]Read more -
Instagram
Guide to Instagram Broadcast Channels for Marketers and Creators
Broadcast channels are a feature that allows creators to create their own broadcast channels, stay connected with their audience, and share personal notes in a quick, easy way.Read more -
Social Media
How to Create an Effective Social Media Marketing Budget: A Comprehensive Guide
A social media budget is a financial roadmap that outlines how much a company plans to invest in its social media marketing activities. Typically organized on an annual or quarterly basis, this budget covers everything from content creation and advertising to software, personnel, and customer service. A well-structured social media budget ensures that a brand […]Read more -
NewsTwitter
X’s (Twitter) New Data Policy Sparks Controversy Over AI Training and User Privacy
X, the platform formerly known as Twitter, is facing growing backlash after announcing significant updates to its terms of service, which will take effect on November 15, 2024. The controversial change involves the platform’s expanded rights to use user-generated content for training artificial intelligence (AI) models. This shift has raised serious concerns about privacy, intellectual […]Read more -
Social Media
How to Conduct a Social Media Audit + FREE Audit Template
In the fast-paced world of digital marketing, social media has evolved from a simple communication tool to a powerful, and oftentimes necessary, business asset. With billions of active users engaging daily, social platforms present businesses with unmatched opportunities to grow their audience, strengthen their brand presence, and drive key objectives. Yet, success on social media […]Read more -
NewsTwitter
X (Twitter) Announces Changes to Block Feature
X, the social media platform formerly known as Twitter, is making waves with a significant modification to its blocking feature, which will redefine user interactions on the platform. Announced by X Engineering and confirmed by CEO Elon Musk, the new functionality allows users who have been blocked to view the public posts of their blockers […]Read more -
Social Media StudiesTwitter
2024 X/Twitter Study: Data,Trends, and Best Practices to Grow on X in 2025
Are you wanting to scale your X account organically? Find cutting-edge data and trends to drive your 2025 X/Twitter strategies. Download the full report here for free!Read more