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Social Media
Highlights
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MasterClassSocial Media
[MASTERCLASS] Inside the Consumer Mind: Psychological Cues That Drive Action
Ever wonder why some brands just feel magnetic on social media? Nike doesn’t just sell running shoes. It sells a mindset, a culture, and the belief that anyone can be an athlete. That’s how powerful psychology is: when brands invite people to buy into an identity rather than a product.Read more -
Social MediaSocial Media Studies
Social Media Study 2026: Trends, Real Data and Formats That Work
What’s trending on social media in 2026? Dive into Metricool's 2026 Social Media Study, that analyzed over 1 million accounts, 39 million posts, across 10 platforms.Read more
Last posts by Bluesky
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Bluesky
Bluesky Content Ideas for Social Media Managers
We know the story, when you imagined yourself as a social media manager, it was only with your favorite platform in mind, right? Now that you’ve started the position, there seems to be a constant stream of new platforms to adapt to, right? We understand, and we’re here to help with content ideas for Bluesky, […]Read more -
Bluesky
Bluesky Monetization Guide: How Creators Can Make Money
Bluesky’s mission to brighten up the social media landscape is in full swing, with many creators now making the switch from other microblogging platforms. Whether this is you, or you’re simply adding this latest channel to your social media repertoire, you may have found yourself wondering how to make money on Bluesky. Can you make […]Read more -
BlueskyMetricool
How to Schedule Bluesky Social Posts with Metricool
Bluesky Social is growing as a platform for genuine conversations, but it doesn’t include built-in scheduling. With Metricool, you can plan posts in advance, publish at the right times, and use analytics to refine your strategy.Read more
Last posts by Facebook
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Facebook
How to Grow on Facebook in 2026
Facebook growth isn’t about posting more it’s about posting with a purpose. Discover practical tips, and tools to help your page thrive in 2026.Read more -
Facebook
Build a Facebook Marketing Strategy 2026
Want to improve your brand's Facebook profile but don't know how? We got you covered! Follow this complete guide to take your Facebook marketing strategy from zero to hero.Read more -
Facebook
How to Monetize Facebook in 2026: A Complete Creator’s Guide
Monetizing Facebook in 2025 offers more options, from in-stream ads to fan subscriptions and branded content. This guide covers how each feature works, requirements, and tips to build a strategy that fits your content or business.Read more
Last posts by Google Business Profile
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Google Business Profile
How to Optimize Your Google My Business Profile
Your Google My Business Profile is an easy way to get discovered by local customers. Learn how to optimize it and turn searches into real results.Read more -
Google Business ProfileMetricool
How to Manage a Google Business Profile from Metricool
Connect your GBP with Metricool to manage your account with ease. Rather than publishing manually, switching between platforms, schedule, analyze, and manage all your social media profiles in one place.Read more -
Google Business Profile
Google Business Profile Tutorial for Beginners
Learn about a complete tutorial on the Google Business Profile. We discuss how to set up your account, the features, and why your business should have a google business profile.Read more
Last posts by Instagram
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Instagram
5 Current Instagram Trends for Social Media Managers in 2026
Competition for attention is higher, reach is harder to achieve, and not all formats perform the same. In this context, understanding what works on Instagram means going beyond intuition and relying on data. The Metricool Social Media Study included an Instagram trends report, where we analyzed the performance of more than 15 million Instagram posts […]Read more -
Instagram
The Ads Alternative: 2026 Guide to Boosting Instagram Posts
Want to create ads on Instagram and Facebook, but don’t want to go through the campaign creation process? Learn how to boost Instagram posts, creating ads in seconds. While you can do this through the Instagram app or with Meta Business Suite, Metricool also offers boosting posts for Facebook and Instagram.Read more -
Instagram
Instagram’s Auto Scroll for Reels: Swipe No More!
Instagram's UX update lets select users auto scroll through Reels with a simple toggle. Let's see what creators need to keep in mind.Read more
Last posts by LinkedIn
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Content MarketingLinkedIn
LinkedIn Content Ideas for: 577,180 Posts Analyzed
Although LinkedIn has been around for a long time now, its recent boom can make it feel like a new platform. Once used almost exclusively for job-hunting purposes, it’s now another avenue for spreading your creative wings with engaging content. Our 2025 LinkedIn study showed increases in clicks (28%) and interactions (24%) when compared to […]Read more -
LinkedIn
Do Hashtags Work on LinkedIn? Yes, Here’s How
Hashtags are surrounded by controversy. Here you will learn everything you need to know about hashtags on LinkedIn.Read more -
LinkedIn
2025 LinkedIn Trends: Content Formats and Trending Topics For Growth
We’ve studied the platform to find 8 current LinkedIn trends that will help you grow this year, as well as trending topics you need to get involved in.Read more
Last posts by Pinterest
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Pinterest
How to Use Pinterest: A Complete Tutorial
Pinterest isn’t just for DIY enthusiasts or fashion inspo. It's a valuable tool for anyone wanting to expand their digital footprint. Learn how to use Pinterest in 2025 with our comprehensive guide.Read more -
Pinterest
Pinterest Affiliate Marketing Guide
Pinterest affiliate marketing allows affiliates to promote their products and share their links via pins and boards. Learn how it works here!Read more -
Pinterest
How to Make Money with Pinterest in 2026: 3 Steps to Monetize & Earn
Looking to make money on Pinterest? In this guide, you’ll learn how to set up your business account, design engaging Pins, and use affiliate marketing to earn passive income.Read more
Last posts by Threads
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Threads
How Does The Threads Algorithm Work?
While the Threads platform and algorithm continue to expand, here's how the Threads algorithm is working and what we can expect in the future.Read more -
Threads
2026 Threads Marketing Guide for Businesses and Creators
Threads is a unique social media platform, that combines the nostalgia of “old Twitter” with Meta’s clean branding. Learn how to market your brand on this network to foster a community and grow brand awareness.Read more -
NewsThreads
How to DM Someone on Threads [Latest Features]
DMs on Threads? From now on: yes! Threads has its own inbox, fully separate from Instagram DMs. Here’s what you need to know.Read more
Last posts by TikTok
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TikTok
Trending Songs on TikTok Right Now: Updated Weekly!
Here's a look at the top 10 trending songs on TikTok and how you might use them for your brand's content.Read more -
TikTok
Trending TikTok Songs of the Week in Australia | February 2, 2026
TikTok sounds move fast, and the right song can make or break your reach. Here are the trending TikTok songs in Australia this week, plus how creators are using them to stand out and how you can act on trends before they fade.Read more -
Social MediaTikTok
Lemon8 After the TikTok U.S. Deal: What to Know
Everything you need to know about Lemon8, the lifestyle app focused on aesthetic and inspirational content, and how it compares to other social media networks.Read more
Last posts by Twitch
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Twitch
How You Can Earn Money on Twitch Today
So, you’ve spent many countless hours leveling up your skills, racking up achievements and really have a good thing going. Now you’re ready to take your streaming to the top and join the streamers making $thousands$. Twitch users earn money through donations, subscriptions, sponsorships and programs offered by the platform. Let’s get you on your […]Read more -
NewsTwitch
Watch NASA’s First Ever Twitch Stream from Space
NASA expands its reach on Twitch, connecting with the young and curious in its first-ever live stream from the International Space Center.Read more -
Twitch
Stories Arrive to Twitch
The streaming platform, Twitch, has incorporated the Stories feature into its mobile app. Read about it here!Read more
Last posts by Twitter
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Twitter
X-Twitter Tutorial 2026
Wondering how to use X in 2026? This guide breaks down the core features, tips for browsing, and how Metricool can simplify account management for brands and businesses.Read more -
Twitter
How to Grow on X in 2026: Tips and Tricks
Despite X’s ample changes in the past few years, this platform has ample opportunities for brands to cultivate a community, gain trusting users, and generate leads. Find 10 strategies to help grow your X account in 2026.Read more -
AnalyticsTwitter
X (Twitter) Analytics in 2026
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.Read more
Last posts by YouTube
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Online advertisingYouTube
2026 YouTube Ads Strategy Guide
How can you advertise on YouTube? Learn how to use Google Ads and Metricool to implement your YouTube ads strategy and win conversions through your videos.Read more -
YouTube
YouTube Affiliate Marketing Guide 2026
So you're here to learn more about affiliate marketing on YouTube. Learn how affiliate marketing works on this platform, and how to get started.Read more -
YouTube
How to Download YouTube Shorts: A Complete Guide for 2026
If you want to keep your Shorts content safe and downloaded to your most used devices, here’s the guide. Download your short videos from YouTube to Android, iOS and PC.Read more
All post
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InstagramNews
Instagram Stories Now Play Spotify Song Previews
Instagram now plays Spotify song previews in Stories. Share music with sound and boost engagement — no more static links or silent story cards.Read more -
AI MarketingSocial Media
Social Media Chatbots: What They Are, How to Use Them, and Why They Matter
Social media chatbots keep your brand available around the clock, answering questions even when your team is offline. In this guide, you’ll find best practices for balancing automation with personal care and how chatbots can be a part of your overall social media strategy.Read more -
Pinterest
Pinterest SEO: How to Maximize Your Reach
Want to increase the visibility of your content on Pinterest? In this guide, we'll teach you the strategies you need to improve your SEO on Pinterest. From using keywords to organizing boards, here's everything you need to get started.Read more -
MasterClassSocial Media
Podcasting & Social Media 2025 Report Presentation
What do Amy Poehler, Joe Rogan, SmartLess, and Call Her Daddy all have in common? They’re absolutely crushing it everywhere. And since we want you to win too, we’ve put their social channels under the microscope to uncover what works... and what you can steal for your own strategy.Read more -
Social Media
Social Media Bots: The Good and The Bad
Social media bots can help streamline your workflow and improve customer interactions, but they can also create fake engagement and spread misinformation. In this post, we break down the good and the bad sides of bots, how they work, and how to use automation responsibly in your social media strategy.Read more -
Social Media
5 Link-in-Bio Tools to Drive Traffic: All Your Links in One Place
What are link in bio tools and how do they help drive traffic efficiently? In this blog we answer these questions and tell you about free link-in-bio tools to start boosting your website, store, or landing page visits.Read more -
Pinterest
Pinterest Trends in Canada: What’s Hot for Summer 2025
See what Pinterest searches say about what Canadians are into this summer, from herbal drinks to nature trips and astrology-inspired makeup. The 2025 Pinterest Trends report is here, and we’re breaking down the main takeaways.Read more -
InstagramNews
What is Instagram Edits? Instagram’s New Reels Tool
When it comes to video social media content, Instagram reels receive the 3rd most interactions per follower, behind TikTok and YouTube. In 2025, Meta will continue to boost video content with the creation of the new Instagram Edits App, a standalone video creation platform with advanced editing features. It has now officially dropped, available for […]Read more -
NewsThreads
Ads on Threads: What’s New and Why It Matters for Marketers
Threads is now running ads! Learn what’s new, how it works, and why it matters for marketers using Meta’s ad tools. Ready to test Threads Ads?Read more -
InstagramNews
Instagram Referral Program: Last Days to Earn Up to $20,000!
Instagram’s new referral program is a pilot initiative aimed at boosting the number of users on the platform. Here’s what you need to know.Read more -
NewsSocial Media
New Canadian Social Media Platforms Aim to Challenge Big Tech: Gander Social & QCLUB
As Canadians look for alternatives to dominant platforms, Gander and QLUB offer new options rooted in local values. Their focus on community and user control could shape the future of social media in Canada.Read more -
Instagram
How to Find Current Instagram Reels Trends
Learn how to find trending Reels on Instagram, through the social network itself. Plus other tools to help manage your account.Read more -
NewsTikTok
TikTok Unveils New Marketing Tools for Canadian Brands
TikTok is stepping up its game in Canada. At the fourth annual TikTok World Canada summit in Toronto, the platform unveiled a wave of new features designed to help brands connect with audiences, build stronger campaigns, and make smarter marketing decisions. The updates focus on AI-powered tools, deeper insights, and creative resources that aim to […]Read more -
InstagramSocial Media
Instagram Statistics in 2025 Every Marketer Should Know
Instagram continues to evolve and the data tells the story. These key stats help marketers refine their strategy with confidence.Read more -
Instagram
How to Add Music to Instagram Posts: Increase Reach with Viral Songs
Instagram posts are still one of the best ways to consistently connect with your audience. Despite the popularity of newer features like stories and reels, our 2025 study showed that post impressions (+20.56%), reach (+21.57%), and interactions (+15.79%) increased significantly last year. One of the ways you can take advantage of this trend is by […]Read more