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Social Media
Highlights
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- MasterClass
- Social Media
[MASTERCLASS] People Over Posts: Building Trust Through Personal Brands & EGC
Unpack the rise of employee-generated content (EGC), how to build your brand without feeling cringe, and how to use your online presence to open real-world doors—whether you’re growing inside a company or creating your own lane.Read more -
- Social Media
- Social Media Studies
2025 Social Media Study: Trends Report and Previous Study Comparison
What’s trending on social media in 2025? Dive into Metricool's 2025 Social Media Report, that analyzed over 1 million accounts, 21 million posts, across 8 channels.Read more
Last posts by Bluesky
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- Bluesky
Bluesky Monetization Guide: How Creators Can Make Money
Bluesky’s mission to brighten up the social media landscape is in full swing, with many creators now making the switch from other microblogging platforms. Whether this is you, or you’re simply adding this latest channel to your social media repertoire, you may have found yourself wondering how to make money on Bluesky. Can you make […]Read more -
- Bluesky
- Metricool
How to Schedule Bluesky Social Posts with Metricool
Bluesky Social is growing as a platform for genuine conversations, but it doesn’t include built-in scheduling. With Metricool, you can plan posts in advance, publish at the right times, and use analytics to refine your strategy.Read more -
- Bluesky
- Metricool
Bluesky Analytics with Metricool
In this article, we break down what Bluesky analytics are available with Metricool and how to use them. You’ll learn how to track engagement, see account growth, and compare with competitors.Read more
Last posts by Facebook
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Facebook Hashtags: Strategy and Trends
What Are Facebook Hashtags? Although hashtags became popular on Twitter, Facebook introduced them in 2013 to help users discover content and join global conversations. I’ll be honest, I definitely cringed when I first saw someone use hashtags on Facebook, but I was wrong. Over the years, they’ve become a key part of strategic marketing on […]Read more -
- Facebook Ads
- Online advertising
Facebook Ads in 2025: How to Create and Track Campaigns That Get Results
Facebook Ads remain one of the most effective ways to grow your brand and drive sales in 2025. This guide walks you through how to create, track, and improve campaigns so you can reach the right audience and make every ad count.Read more -
Meta Business Suite Tutorial: How to Manage Your Instagram, Facebook, Messenger, and More
Meta Business Suite helps you manage your Facebook and Instagram from a single dashboard. You can schedule posts, reply to messages, track analytics, and run basic ads, while Metricool expands your reach across all social platforms.Read more
Last posts by Google Business Profile
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- Google Business Profile
- Metricool
How to Manage a Google Business Profile from Metricool
Connect your GBP with Metricool to manage your account with ease. Rather than publishing manually, switching between platforms, schedule, analyze, and manage all your social media profiles in one place.Read more -
- Google Business Profile
How to Optimize Your Google Business Profile in 6 Ways
Google Business Profile has become one of the most powerful tools when it comes to local SEO. That's why it is very important to keep your listing optimized. Do you want to know how? Read this article to find out.Read more -
- Google Business Profile
Google Business Profile Tutorial for Beginners
Learn about a complete tutorial on the Google Business Profile. We discuss how to set up your account, the features, and why your business should have a google business profile.Read more
Last posts by Instagram
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Trending Hashtags on Instagram: November 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.Read more -
Meta Business Suite Tutorial: How to Manage Your Instagram, Facebook, Messenger, and More
Meta Business Suite helps you manage your Facebook and Instagram from a single dashboard. You can schedule posts, reply to messages, track analytics, and run basic ads, while Metricool expands your reach across all social platforms.Read more -
How Long Can (and Should) Instagram Stories Be?
Instagram Stories have revolutionized how we share fleeting moments. They’re quick, engaging, and perfect for capturing the here and now. But how long can Instagram Stories be? Understanding the Instagram Stories length limit is key to crafting compelling content that keeps your audience hooked. Whether you’re a seasoned social media manager at an agency, a […]Read more
Last posts by LinkedIn
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2025 LinkedIn Trends: Content Formats and Trending Topics For Growth
We’ve studied the platform to find 8 current LinkedIn trends that will help you grow this year, as well as trending topics you need to get involved in.Read more -
How to Post on LinkedIn
LinkedIn is the social media platform for sharing professional insights, thought leadership, and meaningful updates. This guide shows how to post on LinkedIn, tag connections, schedule content with Metricool, and boost engagement to help your network grow.Read more -
- News
LinkedIn is Training AI Models on Even More User Data
LinkedIn is training AI models using user data for generative AI features. Users can opt out by adjusting their data privacy settings and submitting a Data Processing Objection Form. Learn more here.Read more
Last posts by Pinterest
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Too Much AI on Pinterest? Here’s the Fix
Pinterest fights AI overload with Gen AI labels and feed controls. Learn how to spot AI content and take back control of your feed.Read more -
Pinterest Boards: What are They and How to Grow Your Brand Online with Them
Pinterest boards are the backbone of how content is saved, sorted, and shared on the platform. Learn how to use them to stay organized and grow your brand.Read more -
- News
Pinterest Boards Get an AI-Powered Glow-Up
Pinterest Boards got an AI-powered upgrade. From dynamic outfit collages to curated inspiration tabs, here’s what’s changing and how it affects your feed.Read more
Last posts by Threads
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- News
- Threads
How to DM Someone on Threads [Latest Features]
DMs on Threads? From now on: yes! Threads has its own inbox, fully separate from Instagram DMs. Here’s what you need to know.Read more -
- News
- Threads
Ads on Threads: What’s New and Why It Matters for Marketers
Threads is now running ads! Learn what’s new, how it works, and why it matters for marketers using Meta’s ad tools. Ready to test Threads Ads?Read more -
- Threads
Threads vs. X (Formerly Twitter)
Threads and X are shaping the future of social media—discover how each platform can help your brand connect with the right audience.Read more
Last posts by TikTok
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- TikTok
TikTok Rewards Program vs. TikTok Creator Fund
TikTok has replaced the Creator Fund with the TikTok Rewards Program. Learn how the update boosts payouts and rewards quality content.Read more -
- TikTok
Trending Songs on TikTok Right Now: Updated Weekly!
Here's a look at the top 10 trending songs on TikTok and how you might use them for your brand's content.Read more -
- Influencer Marketing
- TikTok
TikTok Affiliate Marketing for Beginners: A Complete Guide for Creators
TikTok affiliate marketing lets creators turn their videos into a source of income by promoting products their audience will love. With authentic content, smart posting, and performance tracking, even small creators can earn commissions and grow engagement.Read more
Last posts by Twitch
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- Twitch
How You Can Earn Money on Twitch Today
So, you’ve spent many countless hours leveling up your skills, racking up achievements and really have a good thing going. Now you’re ready to take your streaming to the top and join the streamers making $thousands$. Twitch users earn money through donations, subscriptions, sponsorships and programs offered by the platform. Let’s get you on your […]Read more -
- News
- Twitch
Watch NASA’s First Ever Twitch Stream from Space
NASA expands its reach on Twitch, connecting with the young and curious in its first-ever live stream from the International Space Center.Read more -
- Twitch
Stories Arrive to Twitch
The streaming platform, Twitch, has incorporated the Stories feature into its mobile app. Read about it here!Read more
Last posts by Twitter
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8 Ways to Leverage Grok AI for More Reach
Grok AI is changing how creators grow on X. Learn how to use it to boost your reach and craft tweets that exceed expectations.Read more -
- Metricool
Find Your Best Time to Post on X (Twitter) with Metricool
It might be that the content you publish on Twitter doesn’t get the engagement you wish. You can prepare a content plan to make your tweets stand out and get as many retweets as possible, but sometimes the result is far from your expectations.Read more -
X Spaces: How to Create, Find & Join Conversations on Twitter
Do you want to create audio content on X? This is available with X Spaces, previously known as Twitter Spaces. Learn how to host and listen into Spaces here!Read more
Last posts by YouTube
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- YouTube
YouTube Channel Management Made Simple: From Setup to Analytics
Managing a YouTube channel takes more than uploading videos. It’s about building a consistent brand, planning your content, and engaging your community. This guide walks you through how to set up, organize, and grow your channel using data and the right tools.Read more -
- News
- YouTube
YouTube Ask Studio: New AI Assistant for Creators
Meet YouTube Ask Studio, the AI chatbot that helps you analyze data, brainstorm ideas, and boost your performance. For now available for U.S. creators.Read more -
- YouTube
User-Friendly YouTube Videos: How to Add Timestamps
YouTube has continued to grow in 2025, with our Social Media Study showing a 7.59% increase in views compared to last year. This trend is expected to continue in 2026, and if you want a slice of the action, small details will make the difference. Timestamps are a great example of a small feature with […]Read more
All post
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Pinterest SEO: How to Maximize Your Reach
Want to increase the visibility of your content on Pinterest? In this guide, we'll teach you the strategies you need to improve your SEO on Pinterest. From using keywords to organizing boards, here's everything you need to get started.Read more -
- Analytics
X (Twitter) Analytics in 2025
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.Read more -
- MasterClass
- Social Media
Podcasting & Social Media 2025 Report Presentation
What do Amy Poehler, Joe Rogan, SmartLess, and Call Her Daddy all have in common? They’re absolutely crushing it everywhere. And since we want you to win too, we’ve put their social channels under the microscope to uncover what works... and what you can steal for your own strategy.Read more -
- Social Media
Social Media Bots: The Good and The Bad
Social media bots can help streamline your workflow and improve customer interactions, but they can also create fake engagement and spread misinformation. In this post, we break down the good and the bad sides of bots, how they work, and how to use automation responsibly in your social media strategy.Read more -
- Social Media
5 Link-in-Bio Tools to Drive Traffic: All Your Links in One Place
What are link in bio tools and how do they help drive traffic efficiently? In this blog we answer these questions and tell you about free link-in-bio tools to start boosting your website, store, or landing page visits.Read more -
Pinterest Trends in Canada: What’s Hot for Summer 2025
See what Pinterest searches say about what Canadians are into this summer, from herbal drinks to nature trips and astrology-inspired makeup. The 2025 Pinterest Trends report is here, and we’re breaking down the main takeaways.Read more -
- Analytics
- Social Media
2025 UK Social Media Statistics
For social media managers, staying current with social media statistics is not just about satisfying curiosity. Understanding who is using which platforms, for how long, and for what purpose, forms the bedrock of an effective social media calendar. Taking a closer look at UK social media usage statistics will give you a deeper understanding of […]Read more -
- News
What is Instagram Edits? Instagram’s New Reels Tool
When it comes to video social media content, Instagram reels receive the 3rd most interactions per follower, behind TikTok and YouTube. In 2025, Meta will continue to boost video content with the creation of the new Instagram Edits App, a standalone video creation platform with advanced editing features. It has now officially dropped, available for […]Read more -
- News
- Threads
Ads on Threads: What’s New and Why It Matters for Marketers
Threads is now running ads! Learn what’s new, how it works, and why it matters for marketers using Meta’s ad tools. Ready to test Threads Ads?Read more -
- News
Instagram Referral Program: Last Days to Earn Up to $20,000!
Instagram’s new referral program is a pilot initiative aimed at boosting the number of users on the platform. Here’s what you need to know.Read more -
- News
- Social Media
New Canadian Social Media Platforms Aim to Challenge Big Tech: Gander Social & QCLUB
As Canadians look for alternatives to dominant platforms, Gander and QLUB offer new options rooted in local values. Their focus on community and user control could shape the future of social media in Canada.Read more -
How to Find Current Instagram Reels Trends
Learn how to find trending Reels on Instagram, through the social network itself. Plus other tools to help manage your account.Read more -
- News
- TikTok
TikTok Unveils New Marketing Tools for Canadian Brands
TikTok is stepping up its game in Canada. At the fourth annual TikTok World Canada summit in Toronto, the platform unveiled a wave of new features designed to help brands connect with audiences, build stronger campaigns, and make smarter marketing decisions. The updates focus on AI-powered tools, deeper insights, and creative resources that aim to […]Read more -
- Social Media
Instagram Statistics in 2025 Every Marketer Should Know
Instagram continues to evolve and the data tells the story. These key stats help marketers refine their strategy with confidence.Read more -
How to Add Music to Instagram Posts: Increase Reach with Viral Songs
Instagram posts are still one of the best ways to consistently connect with your audience. Despite the popularity of newer features like stories and reels, our 2025 study showed that post impressions (+20.56%), reach (+21.57%), and interactions (+15.79%) increased significantly last year. One of the ways you can take advantage of this trend is by […]Read more