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Social Media
Highlights
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MasterclassSocial Media
[MASTERCLASS] The Content to Conversation Funnel: Social Planning Meets DM Automation
Face it, posting consistently is only half the equation. Your content gets likes, comments, maybe even saves, but when it comes to turning that attention into actions, things fall flat. Links get ignored. Landing pages don’t convert. And your audience keeps scrolling...This isn’t a content issue. It’s a conversational gap.Read more -
MasterclassSocial Media
[MASTERCLASS] The Art of the Blend: Balancing Personal and B2B Brand Voices
This free session, Art of the Blend: Balancing Personal and B2B Brand Voices, is designed to help you find that sweet spot in creating content that supports your personal brand voice and the B2B brands you manage—without confusing your audience, your boss, or the algorithm.Read more -
Social MediaSocial Media Studies
Social Media Study 2026: Trends, Real Data and Formats That Work
What’s trending on social media in 2026? Dive into Metricool's 2026 Social Media Study, that analyzed over 1 million accounts, 39 million posts, across 10 platforms.Read more
Last posts by Bluesky
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BlueskyTwitter
Bluesky vs. Twitter (now X): Similarities and Differences in 2026
In the battle of “Bluesky vs. X” (formerly Twitter), the two social media platforms are reshaping digital communication in very different ways. Bluesky introduces a decentralized, community-driven alternative, while X relies on a well-established, metrics-focused ecosystem. Although both platforms support quick, concise interactions, they take distinct approaches to online engagement: Bluesky focuses on user control […]Read more -
Bluesky
Bluesky Content Ideas for Social Media Managers
We know the story, when you imagined yourself as a social media manager, it was only with your favorite platform in mind, right? Now that you’ve started the position, there seems to be a constant stream of new platforms to adapt to, right? We understand, and we’re here to help with content ideas for Bluesky, […]Read more -
Bluesky
Bluesky Monetization Guide: How Creators Can Make Money
Bluesky’s mission to brighten up the social media landscape is in full swing, with many creators now making the switch from other microblogging platforms. Whether this is you, or you’re simply adding this latest channel to your social media repertoire, you may have found yourself wondering how to make money on Bluesky. Can you make […]Read more
Last posts by Facebook
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FacebookNews
Meta AI’s New Take on Your Facebook Profile Picture [+New Tools]
Learn how to create animated Facebook profile pictures with Meta AI's new tools. Guide to animated backgrounds, restyled Stories, and more.Read more -
Facebook
How to Grow on Facebook in 2026
Facebook growth isn’t about posting more it’s about posting with a purpose. Discover practical tips, and tools to help your page thrive in 2026.Read more -
Facebook
Build a Facebook Marketing Strategy 2026
Want to improve your brand's Facebook profile but don't know how? We got you covered! Follow this complete guide to take your Facebook marketing strategy from zero to hero.Read more
Last posts by Google Business Profile
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Google Business Profile
How to Optimize Your Google My Business Profile
Your Google My Business Profile is an easy way to get discovered by local customers. Learn how to optimize it and turn searches into real results.Read more -
Google Business ProfileMetricool
How to Manage a Google Business Profile from Metricool
Connect your GBP with Metricool to manage your account with ease. Rather than publishing manually, switching between platforms, schedule, analyze, and manage all your social media profiles in one place.Read more -
Google Business Profile
Google Business Profile Tutorial for Beginners
Learn about a complete tutorial on the Google Business Profile. We discuss how to set up your account, the features, and why your business should have a google business profile.Read more
Last posts by Instagram
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Instagram
Instagram Updates and News 2026
Do you know all the features Instagram has added over the years? Find out here!Read more -
InstagramSocial Media
2026 Instagram Marketing Stats: What the Data Tells Us
Instagram continues to evolve and the data tells the story. These key stats help marketers refine their strategy with confidence.Read more -
Instagram
The Best Video Editing Apps for Instagram Reels & Stories in 2026
Discover the top 10 video editing apps for Instagram Reels, Stories, and Posts in 2026. Free & paid tools for pro edits, effects and captions.Read more
Last posts by LinkedIn
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LinkedIn
LinkedIn Ad Formats for Businesses
Learn how to navigate LinkedIn ad formats and pick the right one for your campaign goals.Read more -
Content MarketingLinkedIn
LinkedIn Content Ideas for: 577,180 Posts Analyzed
Although LinkedIn has been around for a long time now, its recent boom can make it feel like a new platform. Once used almost exclusively for job-hunting purposes, it’s now another avenue for spreading your creative wings with engaging content. Our 2025 LinkedIn study showed increases in clicks (28%) and interactions (24%) when compared to […]Read more -
LinkedIn
Do Hashtags Work on LinkedIn? Yes, Here’s How
Hashtags are surrounded by controversy. Here you will learn everything you need to know about hashtags on LinkedIn.Read more
Last posts by Pinterest
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Pinterest
How to Use Pinterest: A Complete Tutorial
Pinterest isn’t just for DIY enthusiasts or fashion inspo. It's a valuable tool for anyone wanting to expand their digital footprint. Learn how to use Pinterest in 2025 with our comprehensive guide.Read more -
Pinterest
Pinterest Affiliate Marketing Guide
Pinterest affiliate marketing allows affiliates to promote their products and share their links via pins and boards. Learn how it works here!Read more -
Pinterest
How to Make Money with Pinterest in 2026: 3 Steps to Monetize & Earn
Looking to make money on Pinterest? In this guide, you’ll learn how to set up your business account, design engaging Pins, and use affiliate marketing to earn passive income.Read more
Last posts by Threads
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Threads
Ghost Posts on Threads: How to Post, Test, and Grow Your Audience with Disappearing Content
Disappearing posts on Threads create urgency without cluttering your feed. This guide walks through how ghost posts work, how to publish them, and how to use them to test and grow.Read more -
Threads
How Does The Threads Algorithm Work?
While the Threads platform and algorithm continue to expand, here's how the Threads algorithm is working and what we can expect in the future.Read more -
Threads
2026 Threads Marketing Guide for Businesses and Creators
Threads is a unique social media platform, that combines the nostalgia of “old Twitter” with Meta’s clean branding. Learn how to market your brand on this network to foster a community and grow brand awareness.Read more
Last posts by TikTok
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TikTok
Trending TikTok Songs of the Week in Australia | February 23, 2026
TikTok sounds move fast, and the right song can make or break your reach. Here are the trending TikTok songs in Australia this week, plus how creators are using them to stand out and how you can act on trends before they fade.Read more -
TikTok
Trending Songs on TikTok Right Now: Updated Weekly!
Here's a look at the top 10 trending songs on TikTok and how you might use them for your brand's content.Read more -
TikTok
Trending TikTok Songs This Week: UK
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.Read more
Last posts by Twitch
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Twitch
How You Can Earn Money on Twitch Today
So, you’ve spent many countless hours leveling up your skills, racking up achievements and really have a good thing going. Now you’re ready to take your streaming to the top and join the streamers making $thousands$. Twitch users earn money through donations, subscriptions, sponsorships and programs offered by the platform. Let’s get you on your […]Read more -
NewsTwitch
Watch NASA’s First Ever Twitch Stream from Space
NASA expands its reach on Twitch, connecting with the young and curious in its first-ever live stream from the International Space Center.Read more -
Twitch
Stories Arrive to Twitch
The streaming platform, Twitch, has incorporated the Stories feature into its mobile app. Read about it here!Read more
Last posts by Twitter
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Social MediaTwitter
The Complete Guide to X Marketing in 2026
Learn how to build an X marketing strategy that actually works, from creating engaging content to analyzing performance.Read more -
BlueskyTwitter
Bluesky vs. Twitter (now X): Similarities and Differences in 2026
In the battle of “Bluesky vs. X” (formerly Twitter), the two social media platforms are reshaping digital communication in very different ways. Bluesky introduces a decentralized, community-driven alternative, while X relies on a well-established, metrics-focused ecosystem. Although both platforms support quick, concise interactions, they take distinct approaches to online engagement: Bluesky focuses on user control […]Read more -
Twitter
X-Twitter Tutorial 2026
Wondering how to use X in 2026? This guide breaks down the core features, tips for browsing, and how Metricool can simplify account management for brands and businesses.Read more
Last posts by YouTube
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Social MediaYouTube
YouTube Marketing Statistics: The 2026 Video Economy
Plan your YouTube marketing strategy for 2024 with these key statistics. Learn about YouTube user demographics and habits, different types of content on YouTube, and statistics about YouTube advertising and marketing.Read more -
NewsYouTube
YouTube Auto-Dubbing: Now Available to All Creators
YouTube has rolled out automatic dubbing to tens of millions of creators and expanded multi-language audio tracks, making it easier to reach global audiences. This guide explains how auto-dubbing and multi-language audio tracks compare – and when to use which.Read more -
Online advertisingYouTube
2026 YouTube Ads Strategy Guide
How can you advertise on YouTube? Learn how to use Google Ads and Metricool to implement your YouTube ads strategy and win conversions through your videos.Read more
All post
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Content MarketingSocial Media
2025 Australia Social Media Manager Calendar
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2025 Australia calendar for social media managers!Read more -
Social Media
How to Cold DM on Social Media
Cold DMing (Direct Messaging) on social media can be a powerful tool for social media managers to connect with potential clients, influencers, and other important contacts. To succeed, you need to be strategic, respectful, and offer clear value. Below we’ll walk you through the key steps to successfully cold DMing with examples and how to […]Read more -
DictionarySocial Media
What is Engagement Farming on Social Media?
Given the desire for attention on social media, it’s no surprise that some users turn to engagement farming. This practice involves using manipulative tactics to artificially boost likes, comments, and shares. However, engagement farming is often misleading and can undermine trust. This guide will help you recognize and combat engagement farming while highlighting the importance […]Read more -
Instagram
How to Earn Money Through Instagram Subscriptions
Instagram subscriptions allow creators to set up exclusive content with fans for a monthly fee. This monetization option helps brands deepen online relationships while earning money.Read more -
Social Media
How to Create & Improve Your Personal Brand on Social Media
In today’s social-first world, personal branding on social media is a game-changer. Whether you’re an entrepreneur, freelancer, or influencer, building a powerful digital identity can unlock opportunities and take your career or business to the next level. This guide breaks down how you can create an impactful personal brand that stands out on social platforms. […]Read more -
InstagramSocial Media
How to Improve Your Instagram Reach
Have you seen a decline in your Instagram reach this year? You have found the answers you need. We discuss what Instagram reach is, how to find it, what may be causing the decline, and how to fix it!Read more -
NewsThreads
20 Photo Carousels Arrive on Threads
In August 2024, Instagram announced the extended carousel limits, allowing users to add up to 20 images or videos. Following suit, Threads has just added this same limit. Read how it works here.Read more -
Threads
How to Grow on Threads: 9 Marketing Tips for Success
How can your brand grow its presence on Threads? Utilizing Thread’s native features as well as Metricool’s capabilities is the perfect recipe for scaling your business’s Threads growth. Find 9 ways to maximize your efforts on Threads.Read more -
Twitter
What is X (Formerly Twitter)?
X, formerly known as Twitter, has evolved into a dynamic microblogging platform that connects millions of users worldwide. Launched in 2006, it quickly became a go-to space for real-time information sharing, allowing users to express themselves through concise posts of up to 280 characters. With a user base exceeding 245 million daily active users, X […]Read more -
Social Media
How to Manage a Social Media Crisis in 8 Steps
If your brand has experienced a social media crisis, it's vital to have a plan in place to make a response and mitigate further risk. Learn how to manage a social media crisis in 8 steps.Read more -
InstagramSocial Media Studies
2024 Instagram Study
Each year, Metricool's team dives into the data to see how social media networks have evolved over the year. Our 2024 Instagram Study has data, insights, and trend predictions to help social media managers and brands improve their Instagram marketing strategy.Read more -
Social Media
How to Use Snapchat: A Complete Guide
Every community and social media manager recognizes the significance of leveraging diverse content types and platforms to enhance brand visibility. Among these platforms, Snapchat has evolved far beyond its initial identity as a simple photo-sharing app. Since its launch in 2011, it has pioneered the concept of ephemeral content, allowing users to share moments that […]Read more -
Social Media
How to Increase App Downloads with Social Media
With millions of potential users on platforms like Facebook, Instagram, and TikTok, social media has become a crucial tool for driving app downloads and expanding your user base. This blog will explore effective strategies to increase app downloads through social media. Learn how to connect with your audience more effectively and encourage them to download […]Read more -
Google Business ProfileMetricool
How to Manage a Google Business Profile from Metricool
Connect your GBP with Metricool to manage your account with ease. Rather than publishing manually, switching between platforms, schedule, analyze, and manage all your social media profiles in one place.Read more -
Instagram
How to Use Instagram Live to Engage With Followers
Want to connect with your followers in real time? This guide shows how to use Instagram Live to create thoughtful live streams, manage comments, add guests, and make every session memorable.Read more